Ethernet Summit
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2014 Keynotes

Keynote 1: Data Center Design in the Application-Anywhere Era
Wednesday, April 30th, 11-11:30am

Tom EdsallTom Edsall
SVP Engineering/CTO,
Cisco Systems

Tom Edsall is the Chief Technology Officer and a co-founder of Insieme Networks, a developer of application-centric infrastructure products, where he is responsible for system architecture and product evangelism. Insieme Networks was described in Network World as “one of the most anticipated events in the networking industry over the past 18 months or so, ever since word leaked that Cisco was funding the spin-in as its response to the software-defined networking trend.” Edsall has led the development of the Application Centric Infrastructure (ACI), which includes a new line of Nexus 9000 switches that form an application-aware switching fabric along with a centralized controller that manages both virtual and physical network infrastructures.

Edsall has been with Cisco since 1993, except for a stint as CTO and co-founder of spin-in Andiamo Systems (building SAN switches). One of Cisco’s leading switch architects, he has been responsible for the MDS, Nexus 7000, and Catalyst 5000 and 6000 product lines. Two of his products, the Catalyst 6000 and Nexus 7000, have been the recipients of the prestigious Cisco Pioneer Award.

Before joining Cisco, he was a co-founder and a member of the senior engineering management team at Crescendo Communications, Cisco's first acquisition. Edsall holds BSEE and MSEE degrees from Stanford, where he has also been a Visiting Scholar.

Abstract: Data Center Design in the Application-Anywhere Era
Data centers today face many challenges, including big data, clouds, mobile access anywhere, and ever larger and more complex applications. They need higher throughput, lower downtime, and more flexibility. Switch designers must focus on application performance first and foremost, but the abstractions they provide of the network are also very important. Switches must be cheaper, faster, and better able to meet the requirements of specific applications automatically. Overall networks must be simpler and based on a scale-out rather than scale-up model. Designers must also make networks easier to manage and diagnose, even in the face of increasing size and complexity. An application-centric infrastructure, such as Cisco’s ACI, is essential to drive simplicity, speed up applications, and reduce total cost-of-ownership.

About Cisco:
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. More information is available at Cisco.

Keynote 2: Ethernet Markets: Where Are the Opportunities, How Big, and When?
Wednesday, April 30th, 11:30am-Noon

Alan WeckelAlan Weckel
VP Enterprise and Data Center Market Research
Dell'Oro Group

Alan Weckel is VP of Enterprise and Data Center Market Research at Dell’Oro Group, where he is in charge of Ethernet switch research and new areas such as SDN forecasting and WAN optimization.  He has written many articles for the trade and technical press, and is frequently quoted in such leading media as Bloomberg, Business Week, Forbes, Network World, and the Wall Street Journal.   Before joining Dell’Oro Group, he held engineering and software development positions at Raytheon, General Electric Power Systems, and Cisco.  He holds a BSEE and an MS in Management from Rensselaer Polytechnic Institute.

Abstract: Ethernet Markets: Where Are the Opportunities, How Big, and When?
Ethernet is obviously the most widely accepted and most popular protocol in networking today.  But what does this mean for actual business opportunities?  We will cover markets from several points of view.  First, we will cover market acceptance of 10 GbE, 40 GbE, and 100 GbE.  Second, we will consider application areas, including adapters, switches, servers, and storage.  We will include the effects of new megatrends such as cloud computing, convergence, the emergence of Chinese vendors, white box switching, SDN, and big data.

About Dell'Oro Group:
Dell’Oro Group, the trusted source for market information about the networking and telecommunications industries, provides in-depth, objective research and analysis that enables customers to make strategic business decisions with confidence and maintain their competitive edge. Founded in 1995 with headquarters in Silicon Valley, Dell’Oro Group has long-standing relationships with major telecommunications and networking companies and leverages those relationships to deliver accurate market research.  Learn more at

Keynote 3: Ethernet: Building a Castle on a Cloud
Wednesday, April 30th, 2-2:30pm

Brad BoothBrad Booth
Principal Engineer

Brad Booth is a Principal Engineer at Microsoft, where he works on networking strategy for Microsoft’s cloud data centers. He was previously a Distinguished Engineer in the Office of the CTO at Dell, where he was in charge of layer 1 and layer 2 networking protocol strategy and focused on their next generation server-storage-switch fabric. He has also held engineering positions at Applied Micro, Intel, PMC-Sierra and Bell-Northern Research. He founded the Ethernet Alliance and later served as its President and Chair. He holds a Bachelor’s degree in Engineering from the University of Victoria (Canada)

Abstract: Ethernet: Building a Castle on a Cloud
Ethernet is THE interconnect in cloud data centers. As more services, applications, and data move to the cloud, cloud providers will need far more servers and bandwidth. Their deployment model must satisfy both organizations and the worldwide market of connected consumers. Can Ethernet keep up with the insatiable appetite for data and applications anywhere and anytime? What changes are required to Ethernet technology as clouds become the largest buyers? How can the Ethernet ecosystem respond quickly enough to their rapidly changing needs and requirements?

About Microsoft:
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. More information is available at Microsoft.

Keynote 4: Customer-Oriented Approach to Implementing SDN
Wednesday, April 30th,2:30-3pm

Arpit JoshipuraArpit Joshipura
Vice President of Product Marketing
Dell Networking

Arpit Joshipura is VP Product Marketing at Dell Networking. A strong advocate of network virtualization and software-defined networking, he has emphasized their use in developing switches that are cheaper, use less power, and occupy less space. He has helped lead Dell to rapid expansion in the switch market, so it is now third in market share for 10GbE switches and second only to Cisco for 40GbE. He heads the marketing effort that is positioning Dell as a leader in next-generation, high-speed networking to meet the needs of the data explosion.

Joshipura joined Dell through the acquisition of Force10 Networks where he was Chief Marketing Officer. Before working at Force10, he was Vice President, Strategy and Market Development at Ericsson and VP Product Management and Marketing at Redback Networks. A networking veteran with over 20 years experience, he has also held executive management positions at Ciena, ONI, Caspian Networks, and Nortel Networks. He received his MBA and MS in computer engineering from North Carolina State University and his bachelor of science in electrical engineering and telecommunications from Gujarat University (India).

Abstract: Customer-Oriented Approach to Implementing SDN
Virtualization, cloud computing, convergence, big data, and mobile access are all straining enterprise networks.  Organizations want anytime, anywhere connectivity, ready access to clouds, and rich multimedia applications.  And, of course, they want all these advances with the same budget and staffing!   How can suppliers meet such a challenge?   Today’s networks are too rigid and provide little insight into where bottlenecks are occurring.  The answer lies in Software-Defined Networking (SDN).  It can reduce network complexity, simplify management, and increase organizations’ competitive edge and agility.  However, successful implementations require a deep understanding of the key issues for each customer.  SDN deployments must address legacy applications and new (greenfield) efforts.  They must take advantage of network virtualization overlays using OpenFlow, VXLAN, and other SDN constructs. 

About Dell:
Dell listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit

Special Presentation: The Cloud Ethernet Forum
Thursday, May 1st, 11-11:10am

Sunil KhandekarSunil Khandekar
Nuage Networks

Sunil Khandekar is CEO at Nuage Networks, where he leads the vision and direction. He was previously VP Business Development EMEA and VP Global Product Development at Alcatel-Lucent’s IP Division. He also has held product management and consulting engineering management roles at TiMetra Networks, Bay Networks, and Nortel Networks. A 15-year veteran of the communications and networking industries, he has co-authored and contributed to many IETF drafts. He is also a regular speaker at industry events and conferences. He holds an MS in Computer Information Systems from the New Jersey Institute of Technology (NJIT).

About The Cloud Ethernet Forum:
The CloudEthernet Forum is a global industry alliance founded in May 2013 to address the need for scaling and enhancing Ethernet technology to meet the stringent demands of delivering cloud services. The CloudEthernet Forum’s membership comprises cloud, data center and WAN service providers as well as system integrators and network equipment manufacturers. Its members include:- Alcatel-Lucent; Avaya, Ciena, Citrix, CoreSite, Cyan, Ericsson, Equinix, HP, Huawei, Juniper, PCCW Global, Spirent, Telx, Tata Communications, Verizon and Wedge Networks More information is available at The Cloud Ethernet Forum.

Keynote 5: A Funny Thing Happened on the Way to the Terabit Ethernet
Thursday, May 1st, 11:10-11:40am

John D'AmbrosiaJohn D’Ambrosia
Chairman, Ethernet Alliance
Chief Ethernet Evangelist, Dell CTO Office

John D’Ambrosia is the Chief Ethernet Evangelist in the CTO Office of Dell. In this capacity John has been an industry leader in the development of Ethernet-related technologies since 1999. John is currently the acting chair of the IEEE 802.3 400 Gigabit Ethernet Study Group, a member of the IEEE 802 Executive Committee, and Chairman of the Ethernet Alliance. Prior to these efforts, John served as chair of the IEEE P802.3ba Task Force, which developed the specifications for 40 Gb/s and 100 Gb/s Ethernet, and chair of the IEEE P802.3bj 100 Gb/s Backplane and Copper Cable Task Force. He is a blogger for EE Times and China Network World, giving insights into the state of the Ethernet EcoSystem. For his ongoing contributions to the continuing success of Ethernet, in 2013 John was honored by the Ethernet Technology Summit with the Ethernet Achievement Award, and was inducted into the Light Reading Hall of Fame.

Abstract: A Funny Thing Happened on the Way to the Terabit Ethernet
The ever-increasing thirst for bandwidth remains unabated. Over the past year in the IEEE 802.3 Working Group, the definition of the 400 Gigabit Ethernet project has been underway, and is poised to be officially approved by the time of the Ethernet Technology Summit. However, as the rate of Ethernet has increased and the solutions have moved towards a parallelized approach, advanced technologies, such as advanced signaling modulation and photonic integration, have become more integral to the ultimate solution set. This presentation will frame the challenges faced by the 400 GbE project, and explore how these solutions could have an impact on 100GbE

About The Ethernet Alliance:
The Ethernet Alliance is a global, non-profit, industry consortium of member organizations dedicated to the continued success and advancement of Ethernet technologies. Members include system and component vendors, industry experts, and university and government professionals. Ethernet Alliance members work together to take Ethernet standards to the marketplace. They support and originate activities that span from incubation of new Ethernet technologies to interoperability testing to demonstrations to education. For more information, see

Keynote 6: The Top Five Trends in Enterprise Networking
Thursday, May 1st, 11:40-12:10pm

Scott CassellScott Cassell
Senior Director Ethernet Product Management
Comcast Business Services

Scott Cassell is Sr. Director of Enterprise Data & IP at Comcast Business where he is responsible for the strategic direction and execution of the Comcast Ethernet portfolio and dedicated Internet services. Since its introduction of Ethernet services in 2011, Cassell has led Comcast Business from a standing start to being the Fastest Growing Service Provider on Vertical Systems Group’s 2013 North American Ethernet Leaderboard. This meteoric rise in Ethernet market share helped fuel Comcast Business' 26% revenue growth from $2.6 billion in 2012 to $3.2 billion in 2013. In recognition of that success, Comcast business was named by the Metro Ethernet Forum as the 2013 North American Service Provider of the Year. Immediately prior to Comcast, Cassell held multiple product and technology leadership positions at CenturyLink (including Qwest and Savvis), where he oversaw the launch and growth of the $1B+ iQ Networking public and private IP portfolio. He also directed strategy and development for next generation cloud computing service offerings.

Abstract: The Top Five Trends in Enterprise Networking
What are businesses buying for their enterprise networks? Are they focused on technology, design, performance, or reach? Or does the key issue remain plain old business value – what am I getting for my dollars and can I rely on my providers for delivery and support? What will separate the winners from the losers among the many vendors?

Emerging trends include higher speed Ethernet, Ethernet as a carrier service, more configurability, simpler management, and better monitoring. They are all critical in building a network environment that will both meet today’s needs and provide for rapid expansion in data, access points, and nodes.

About Comcast Business Services:
Comcast was named by the Metro Ethernet Forum as 2013 Service Provider of the Year for North America and by Vertical Systems Group as the Fastest Growing Service provider on its 2013 North American Ethernet Leaderboard. More information is available at Comcast Business Services.

Keynote 7: Qualifying SDN/OpenFlow Enabled Networks
Thursday, May 1st, 2:00-2:30pm

Dean LeeDean Lee
Director of Product Management

Dean Lee has over 25 years experience in performance measurement and testing for routers and switches. He is currently Director of Product Management at Ixia, where he focuses on test solutions for wireline systems. His current interests are in SDN testing, MPLS testing, and benchmark testing methodology. He holds two patents in QoS and network convergence measurement techniques. Dean holds an MSEE from New Jersey Institute of Technology.

Abstract: Qualifying SDN/OpenFlow Enabled Networks
The appeal of Software Defined Networking (SDN) is obvious.  The ability to program the network will speed application deployment, reducing OPEX and time-to-revenue for service providers.  SDN can help them offer services that align with changing business needs, especially when used with network function virtualization (NFV).  The challenge is that most actual SDN implementations are non-standard or highly customized.  Very few have the underlying hardware support required for real enterprise scale or carrier grade solutions.  Methodologies for testing SDN enabled devices to establish real performance benchmarks are essential. Example test results illustrate the achievement of network convergence using OpenFlow. 

About Ixia:
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic, connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments. Learn more at Ixia.

Keynote 8: The Role of SDN in Enterprise Cloud Networking
Thursday, May 1st, 2:30-3:00pm

Geng LinGeng Lin
CTO Corporate Networks

Geng Lin is CTO of Corporate Networks at Google, where he leads the development of enterprise networking architecture to support the cloud-based IT service model both within Google and with Google cloud customers. He was previously CTO of Networking Business (and Dell Fellow) at Dell where he led technology strategy, system architecture, product innovation, and partnership and acquisition of key technologies. A 20-year veteran of the networking industry, he has prior experience with Cisco, Netopia, and Nortel. He holds a PhD in Computer Science from the University of British Columbia.

Abstract: The Role of SDN in Enterprise Cloud Networking
As cloud services become a key part of enterprise IT environments, networking architectures must be reconsidered. The migration of applications to the cloud will allow enterprises to simplify their on-premise networks. However, delivery of cloud services over an external WAN makes security and good application performance more difficult to achieve.

What is the role of Software Defined Networking (SDN) in enterprise cloud networking? Early use cases from actual enterprises focus on network access control, VLAN replacement, and network address translation. A typical implementation architecture includes an OpenFlow controller, Network Function Virtualization (NFV) components, and other modules in the enterprise SDN stack.

About Google:
Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world.