Keynotes

Keynote 1: Welcome to the Generation of Open Ethernet
Wednesday, April 3rd, 11-11:30am

Eyal Waldman
Chairman, President and CEO
Mellanox

Eyal Waldman, a co-founder of Mellanox, has been its Chairman, President, and CEO since March 1999. He has led Mellanox from its founding to its current status as a public company with over $500 million in annual revenue (2012, estimated) and 1,300 employees. Under his leadership, Mellanox has received many awards such as ‘Best of Interop’, ‘Best of VMworld’, and ‘Product of the Year’. He has made Mellanox a widely-recognized technology and market leader with 10GbE, 40GbE, and InfiniBand solutions that are generations ahead of the competition. In 2010, Mr. Waldman was named ‘CEO of the Year’ by the Israeli Center for Management. Before founding Mellanox, Mr. Waldman was co-founder and VP Engineering at Galileo Technology and held design and architecture related positions at Intel. He holds a BSEE and MSEE from the Technion (Israel Institute of Technology).

Abstract: Welcome to the Generation of Open Ethernet
“Open” is the keyword for today’s world of cloud computing and Web 2.0 applications. Open Ethernet, a new initiative led by Mellanox, will enable a new era of open data centers. It will give IT managers complete control of their networks to achieve better performance and lower costs. It will sweep away proprietary stacks, proprietary routing methods, and proprietary management software. Open Ethernet will expand open source into the data center to allow vendors and users to design the networks they want at costs they can afford. Open Ethernet means open code, access to open source management software, support for standard OpenFlow controllers, and much more. It will allow data centers to use commodity hardware and open source software to build the powerful switches, routers, and appliances they need for their purposes.

Open Ethernet also offers the ability to fully customize open source management software to meet individual needs. It allows users control of their network and data center, and helps them achieve higher utilization, efficiency, and return on investment. It will be the key in developing today’s private and public clouds, application-aware networks, and data centers capable of handling skyrocketing Web traffic. Join us in opening up a new era of lower costs, greater scalability, higher throughput, and more flexibility with Open Ethernet!

About Mellanox:
Mellanox Technologies (NASDAQ: MLNX, TASE: MLNX) is a leading supplier of end-to-end InfiniBand and Ethernet interconnect solutions and services for servers and storage. Mellanox interconnect solutions increase data center efficiency by providing the highest throughput and lowest latency, delivering data faster to applications and unlocking system performance capability. Mellanox offers a choice of fast interconnect products: adapters, switches, software and silicon that accelerate application runtime and maximize business results for a wide range of markets including high performance computing, enterprise data centers, Web 2.0, cloud, storage, and financial services. More information is available at www.mellanox.com.

Keynote 2: The Ethernet Markets: Where Are the Opportunities, How Big, and When?
Wednesday, April 3rd, 11:30am - Noon

Alan Weckel
VP Enterprise and Data Center Market Research
Dell'Oro Group

Alan Weckel is VP of Enterprise and Data Center Market Research at Dell’Oro Group, where he is in charge of Ethernet switch research and new areas such as SDN forecasting and WAN optimization. He has written many articles for the trade and technical press, and is frequently quoted in such leading publications as Bloomberg, Business Week, Forbes, Network World, and the Wall Street Journal. Before joining Dell’Oro Group, he had engineering and software development experience at Raytheon, General Electric Power Systems, and Cisco. He holds a BSEE and an MS in Management from Rensselaer Polytechnic Institute.

Abstract: The Ethernet Markets: Where Are the Opportunities, How Big, and When?
Ethernet is obviously the most widely accepted and most popular protocol in networking today. But what does this mean in terms of actual business opportunities? We will cover markets from several points of view. In the first place, we will describe the acceptance of 10 GbE, 40 GbE, and 100 GbE. In the second place, we will consider application areas, including adapters, switches, servers, and storage. We will include the effects of new trends such as virtualization, cloud computing, convergence, multicores, and big data.

About Dell'Oro Group:
Dell’Oro Group, the trusted source for market information about the networking and telecommunications industries, provides in-depth, objective research and analysis that enables you to make strategic business decisions with confidence and maintain your competitive edge. Founded in 1995 with headquarters in the heart of Silicon Valley, Dell’Oro Group has long-standing relationships with major telecommunications and networking companies and leverages those relationships to deliver the most accurate market research to you. Learn more at www.delloro.com.

Keynote 3: Ethernet's Next Step: 400 Gigabit
Wednesday, April 3rd, 2:00-2:30pm

John D'Ambrosia
Chief Ethernet Evangelist, Dell
Acting Chair, IEEE 802.3 400 Gb/s Ethernet Study Group

John D’Ambrosia is the Chief Ethernet Evangelist in the CTO Office at Dell.  He has been an industry leader in the development of Ethernet-related technologies since 1999.  Currently, he is chairing the IEEE 802.3 Higher Speed Ethernet Consensus Ad hoc, which is looking to initiate the 400Gb/s Ethernet Study Group. He is also chairing the IEEE P802.3bj 100 Gb/s Backplane and Copper Cable Task Force. In addition, John is a founder of the Ethernet Alliance, and is currently serving as the Chairman of the Board of Directors.  John previously served as chair of the IEEE P802.3ba Task Force, which developed the specifications for 40 Gb/s and 100 Gb/s Ethernet, as well as chair of the Optical Internetworking Forum's Market Awareness and Education committee.  He holds a BS in Electrical Engineering Technology from Capital College/Pennsylvania State University.

Abstract: Ethernet's Next Step: 400 Gigabit
The debate is over – Ethernet’s next rate will be 400 Gb/s. Now the real work begins – as 400 Gigabit Ethernet (GbE) will need to deal with many technical issues and deliver a solution that continues Ethernet’s historical trend of reducing cost per bit. Building on the architecture developed during the efforts on 40GbE and 100GbE, 400GbE will leverage emerging technologies in electrical and optical signaling, packaging, and integration. The committee will have to scrutinize and analyze new approaches carefully to produce a solution that will meet market needs.

About the Ethernet Alliance:
The Ethernet Alliance is a global, non-profit, industry consortium of member organizations dedicated to the continued success and advancement of Ethernet technologies. Members include system and component vendors, industry experts, and university and government professionals. Ethernet Alliance members work together to take Ethernet standards to the marketplace. They support and originate activities that span from incubation of new Ethernet technologies to interoperability testing to demonstrations to education. For more information, see www.ethernetalliance.org.

Special Keynote A: The Next 40 Years of Ethernet
Wednesday, April 3rd, 1:30-2pm

Jane Li
Chief Operating Officer
Huawei Enterprise - US

Jane Li is the COO for Huawei Enterprise USA. Her responsibilities include strategy development and execution. sales, channel development, channel marketing, and operations. She was previously General Manager for Huawei Symantec USA, a storage systems developer. Her responsibilities there included strategy development and execution, marketing, sales, business development, product management, application engineering, and customer service for the North American Region.

Before joining Huawei, Ms. Li was Executive Vice President and General Manager, Lightwave Business for Eudyna Devices USA, a joint venture between Fujitsu and Sumitomo producing compound semiconductor devices. She has also held executive positions at NeoPhotonics, Novalux, and Corning.

A former member of the National Board of Directors for Women in Cable & Telecommunications (WICT), Ms. Li earned BS and MS degrees in Telecommunications Engineering from Zhejiang University (China), as well as a master’s degree in Communications and Marketing from Ohio University.

Abstract: The Next 40 Years of Ethernet
As we approach Ethernet’s 40th anniversary, it is time to look forward to the next 40 years. We will draw on Ethernet experts throughout the industry and at Huawei to provide insight into the types of content which will drive traffic in the years ahead, the future of Ethernet media, and the features that will be necessary for enterprises to reap the maximum benefit from their Ethernet-based networks.

About Huawei Enterprise:
Founded in 1987, Huawei is an entirely employee-owned private company and a leading global information and communications technology (ICT) solutions provider with a vision to enrich life through communication. Through the company’s 150,000 employees and dedication to customer-centric innovation and strong partnerships, Huawei has established end-to-end capabilities across the carrier networks, enterprise. and consumer markets by providing competitive solutions and services, which have been deployed in over 140 countries, serving more than one-third of the world’s population.

In 2011, Huawei recorded revenues of USD 32.4 billion , a year-on-year increase of 11.7%. In the first half of 2012, Huawei recorded revenues of USD 16.2 billion , a year-on-year increase of 5.1%. Huawei’s annual report, audited by KPMG, is released every April and is available at: Annual Report.

As a responsible corporate citizen, Huawei is committed to openness and transparency in all aspects of its business in order to provide stakeholders with a better understanding of the company. Huawei’s 2011 Corporate Sustainability Report is available at: Corporate Sustainability Report.

Since 1997, Huawei has worked with world-leading consultancies, such as IBM, Hay Group, PricewaterhouseCoopers, Fraunhofer-Gesellschaft, and Accenture to enhance its management capabilities and establish processes and systems driven by customer demand. For more information, see Huawei.

Keynote 4: Unified Data Center for the Cloud Era
Wednesday, April 3rd, 2:30-3pm

David Yen
Senior VP/GM
Cisco Data Center Group

David Yen is Senior Vice President and General Manager of the Data Center Technology Group at Cisco. The group covers data center switching, servers, and storage. He is responsible for the Cisco Unified Computing System and the Cisco Nexus switching portfolio, and for advancing Cisco's leadership in the data center to the next level.

Yen has nearly 30 years of experience in the technology industry. Before joining Cisco, he was the Executive Vice President and General Manager of the Fabric and Switching Business Group at Juniper Networks, where he led the QFabric multiyear initiative in data center network research and development. Previously, he spent over 20 years at Sun Microsystems. In the 1990s, he led the development of first- and second-generation multi-CPU SMP servers, which transformed Sun from a workstation company to a leading enterprise server company. Later, as head of Sun's Microelectronics Group, he revived the declining SPARC product line, introducing the industry's first 8-core, 32-thread general-purpose processor and making it into a multibillion dollar business. He also managed Sun's storage business for a year. Before joining Sun, he co-founded Cydrome, a mini-supercomputer startup, and worked at IBM Research in manufacturing automation and at TRW in processor development.

Yen holds a BSEE from the National Taiwan University and a master's degree and doctorate in electrical and computer engineering from the University of Illinois at Urbana-Champaign. He holds three U.S. patents.

Abstract: Unified Data Cener for the cloud Era
Today’s data centers must be re-equipped to enter the cloud era. This involves a major architectural transition, comparable to those required by the emergence of client-server computing and the Web. A converged approach with unified computing, unified management, and unified fabric is essential. The result must be an open, resilient, secure, and scalable platform for multiple clouds that can meet demands such as big data, information everywhere (via mobile devices), high-performance and application-aware computing, and resistance to a wide range of attacks and threats.

About Cisco (NASDAQ: CSCO):
Cisco enables people to make powerful connections - whether in business, education, philanthropy, or creativity. Cisco hardware, software, and service offerings are used to create the Internet solutions that provide easy access to information anywhere, at any time. Founded in 1984 by computer scientists from Stanford University, Cisco has become a leader in the development of Internet Protocol (IP) based networking technologies. Today, with more than 60,000 employees worldwide, the company continues the tradition of innovation with industry-leading products and solutions in its core areas of routing and switching, as well as in advanced technologies such as application networking, digital media, mobility, security, storage networking, telepresence, unified communications, video, and virtualization.

Keynote 5: Reaping the Benefits of Software-Defined Networking
Thursday April 4th, 11:00-11:30am

Guido Appenzeller
Co-Founder and CEO
Big Switch Networks

Guido Appenzeller is the Co-Founder and CEO of Big Switch Networks, a leading SDN startup. He was previously a Consulting Assistant Professor at Stanford University, where he led the research team that developed OpenFlow v1.0 and the reference switch and controller implementations. He has presented at many major conferences worldwide including the Open Networking Summit and GigaOM’s Structure events. He holds over 20 patents and has published over 20 peer-reviewed papers. He holds a PhD in Computer Science from Stanford University.

Abstract: Reaping the Benefits of Software-Defined Networking
Software-defined networking (SDN) allows network operators to readily reconfigure and optimize networks to make specific applications perform better, meet new requirements, handle expansion or merges, reduce equipment cost, and allow for novel approaches or tasks. It is obviously ideally suited to large Websites that have huge numbers of customers and a plethora of new uses. It is also well-suited to private or public clouds with constantly changing workloads. However, there is a large gap between the initial standards and practical implementations. For example, tools must exist for describing network fabric elements, creating virtual network segments, and monitoring the virtual environment. In the larger picture, successful network virtualization will require many of the same tools that have emerged for VMware and other server hypervisors. Both open source and commercial versions of tools are now available, and initial applications have been reported. Recent advances in standards have also helped make SDN a major factor in next-generation networks.

About Big Switch Networks:
Big Switch Networks is the leading platform-independent software-defined networking (SDN) company. Big Switch shipped the first Open SDN product suite, and has built the industry’s most open architecture. It has the largest ecosystem of partners, the broadest range of network applications, and the widest range of deployment options for SDN. Big Switch leverages industry standards and open APIs that enable customers to develop dynamic, flexible networking applications, including virtualization for data center networks. For more information, see www.bigswitch.com.

Keynote 6: Software Defined Networking: Sustainable Networking Innovation through Collective Intelligence
Thursday April 4th, 11:30am-Noon

Nick Ilyadis
Vice President and CTO
Infrastructure and Networking Group
Broadcom

Nicholas (Nick) Ilyadis is Vice President and Chief Technical Officer of Broadcom’s Infrastructure and Networking Group. He is responsible for product strategy and cross-platform initiatives for Ethernet chip products including network switches, high-speed controllers, PHYs, enterprise WLAN controllers, SerDes, processors, and security devices. Before joining Broadcom, Ilyadis was VP Engineering for Enterprise Data Products at Nortel Networks. He also held engineering positions at DEC and Itek Optical Systems. He earned an MSEE from the University of New Hampshire and a BTEE from the Rochester Institute of Technology.

Abstract: Software Defined Networking: Sustainable Networking Innovation through Collective Intelligence
Private and public clouds, usage models, and scaling requirements are affecting network infrastructure design significantly. Network architects faced with these issues, along with increased compute, virtualization, and bandwidth demands, are looking to software-defined networking (SDN) as a way to provide application-driven dynamic network configuration and monitoring. With overlays, OpenFlow, and hybrid implementations becoming popular, key SDN features must be designed into silicon for deployment in new data center switch products. This presentation highlights the collective intelligence sourced by SDN across the network infrastructure. It also covers the technology’s role in furthering network innovation by making infrastructure issues more visible. Broadcom, as a founding member of the Open Networking Foundation and an active contribution to the networking ecosystem, plans early silicon specifications and deployments to help bring SDN to the forefront.

About Broadcom:
Broadcom is a major technology innovator and global leader in semiconductors for wired and wireless communications. Broadcom products enable the delivery of voice, video, data, and multimedia to and throughout the home, the office, and the mobile environment. We provide the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything®.

Broadcom, one of the world's largest fabless communications semiconductor companies with 2012 revenue of $8 billion, holds many U.S. and foreign patents and applications. It has one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video, data, and multimedia.

A Fortune 500® company, Broadcom is headquartered in Irvine, CA, and has offices and research facilities in North America, Asia, and Europe. Broadcom may be contacted at +1.949.926.5000 or at www.broadcom.com.

Special Keynote B: Networking in a Virtual Era
Thursday, April 4th, 2-2:30pm

Arpit Joshipura
Vice President of Product Marketing
Dell Networking

Arpit Joshipura is VP Product Marketing at Dell Networking. A strong advocate of network virtualization and software-defined networking, he has emphasized their use in developing switches that are cheaper, use less power, and occupy less space. He has helped lead Dell to rapid expansion in the switch market, so it is now third in market share for 10GbE switches and second only to Cisco for 40GbE. He heads the marketing effort that is positioning Dell as a leader in next-generation, high-speed networking to meet the needs of the data explosion.

Joshipura joined Dell through the acquisition of Force10 Networks where he was Chief Marketing Officer. Before working at Force10, he was Vice President, Strategy and Market Development at Ericsson and VP Product Management and Marketing at Redback Networks. A networking veteran with over 20 years experience, he has also held executive management positions at Ciena, ONI, Caspian Networks, and Nortel Networks. He received his MBA and MS in computer engineering from North Carolina State University and his bachelor of science in electrical engineering and telecommunications from Gujarat University (India).

Abstract: Networking in a Virtual Era
Ethernet is moving toward ever higher speeds with 40 GbE being the obvious next step for fabrics, transport mechanisms, and other aggregations. 10 GbE has become standard in data centers, and 40 GbE is now widely available. In parallel, there is a push to virtualize networks through software-defined architectures. They can support legacy systems, share expensive resources, and provide the flexibility required in today’s fast-changing world of clouds, big data, mobile access everywhere, and BYOD. This so-called Enterprise Class SDN can lead the way to providing the capabilities networks need at costs data centers can afford.

About Dell:
Dell (NASDAQ: DELL) listens to its customers and uses that insight to simplify technology and create innovative solutions that deliver dependable long-term value. As a leading technology company, we offer a broad range of product categories, including mobility products, desktop PCs, software and peripherals, servers and networking, and storage. Our services include infrastructure technology, consulting and applications, and business process applications. We are committed to managing and operating our business in a responsible and sustainable manner worldwide. This includes our commitment to environmental responsibility in all areas. Learn more at Dell.